How to Sell Digital Products as a Designer (Templates, UI Kits & More)

by
Jun 23, 2025
8 Min
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If you're a designer in 2025, there’s never been a better time to turn your skills into passive income. Whether it’s a Webflow template, a Figma UI kit, or a Notion dashboard  digital products are hot, and creators are earning thousands every month.

In this guide, we’ll break down how you can start selling your own digital products even if you have no audience or prior experience.

Why Sell Digital Products?

  • Scalable: Build once, sell forever.
  • No inventory: Zero shipping, zero logistics.
  • Creative freedom: Make products you enjoy building.
  • Income diversity: Add recurring revenue alongside freelance work.

What Can Designers Sell in 2025?

Here are some of the most popular and profitable product types:

  • Webflow Templates (for agencies, SaaS, blogs, etc.)
  • Figma UI Kits (dashboards, mobile apps, landing pages)
  • Framer Templates (for creators and startups)
  • Icon Sets & Illustrations
  • Design Systems / Style Guides
  • Notion Templates (for clients, freelancers, teams)
  • Social Media Packs (Instagram, LinkedIn, carousels)
  • Brand Strategy Templates (presentations, moodboards)

You don’t need to build everything. Start with just one ideally, something you already enjoy making.

Where to Sell

1. Webflow Marketplace

If you’re into website design, the official Webflow Marketplace is a goldmine. You’ll need to pass a review process, but it’s worth it for exposure and high-quality buyers.

💡 Tip: Focus on niches like SaaS, agencies, and personal portfolios they sell well.

2. Framer Marketplace

Framer is booming in 2025. If you're into motion, clean UI, and mobile-first design, you can create and sell templates directly on Framer’s marketplace.

3. Figma Community & Gumroad

Figma’s community is huge. You can publish free or paid UI kits, and link them with tools like Gumroad or Lemon Squeezy to collect payments.

4. Creative Market & UI8

These platforms are more curated but still great for selling icons, illustrations, and design systems. Ideal if you already have polished assets.

5. Your Own Website

Use Webflow or Framer to build your own digital storefront. It gives you full control over your brand and pricing. You can connect payment tools like Stripe or Lemon Squeezy.

How to Stand Out

  • Solve a niche problem. Don’t just make a “nice” template — make one for restaurants, freelancers, SaaS tools, etc.
  • Write clean copy. Good visuals are only half the sale. Use simple, benefit-driven descriptions.
  • Offer extras. Include things like license info, setup guides, or bonus assets.
  • Be consistent. One product is a start. Three builds trust. Five becomes a brand.

Tools You’ll Need

  • Figma / Webflow / Framer (to design/build)
  • Notion or Google Docs (for guides/documentation)
  • Gumroad / Lemon Squeezy (to sell & track)
  • Stripe / Wise (to receive payouts)
  • Mockup tools like Mockuuups Studio or Rotato (to present your product)

Realistic Expectations

Selling digital products is not instant money. It takes time, experimentation, and learning how to market yourself. But once your first product is live and selling it feels like magic.

Final Thoughts

If you’re already designing for clients, why not start creating for yourself? The digital product market is only getting bigger, and there’s room for every niche and every style.

You don’t need 100k followers or a massive team. You just need one good product and the willingness to hit publish.

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